Prudential with SuperM to Push Healthy Living Across Asia
photo source: marketing-interactive
According to Marketing-Interactive (05 JANUARY 2021) Prudential Asia has collaborated with Korean pop (K-pop) group SuperM to launch a new campaign titled “We DO Well Together”. The objective of the collaboration is to aims to encourage people across Asia to stay well and healthy, and have fun doing it. The campaign will be rolled out across Prudential’s 11 markets in Asia: Singapore, Malaysia, Indonesia, Thailand, Cambodia, Hong Kong, Laos, Myanmar, the Philippines, Taiwan, and Vietnam. Throughout 2021, Prudential and SuperM will hold a series of events to motivate people to lead healthier lives and achieve better wellness. More details of the activities will be announced in the next few months.
SuperM added that through the campaign, it hopes to call on everybody to put in the same energy and spirit as they do to achieve life goals together. “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times,” the group said.
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Source:
https://www.marketing-interactive.com/prudential-teams-up-with-k-pop-group-superm-to-encourage-healthy-living-across-asia
Note: Opinions expressed are solely in Mr. Chan Kong Meng’s personal capacity and neither express the views or opinions of Prudential nor represent any professional advice in Mr. Chan Kong Meng’s capacity as a PACS representative.